It is Because I Said So- Persuasion In a Nutshell.

(10/20/09 blog post)

Communication is not always intended to be persuasive, but I think that there is an element of persuasion in all communication-- because it's all about choice. We choose the words and gestures that we use with specific motives in mind (a form feedback, a desired outcome).

For example, when we tell a joke-- we are trying to persuade someone that what we just said is funny and worth laughing at!

Even when we communicate for informational purposes, we choose to inform about a certain subject and present it in a certain way, from our own perspective and frame of reference. We also constantly seek to establish our credibility in our communication, which is definitely a form of persuasion.